Thursday, May 1, 2008

The Art of Selling


Buying is a Science. Selling is an Art. Apparently I suck at selling. I bought 15 shares of PCU at the beginning of April at $113.69. Last week it reached $125, a 10% gain. I watched that 10% gain evaporate before my eyes, and today I sold at $113.59 for a $1.50 loss, plus commissions. Nothing to cry about really, and the stock could head lower - so maybe it was the right move.

So what's the lesson learned here? Don't let a 10% gain turn into a loss. There's absolutely no excuse for taking a loss on this trade. I just wasn't watching this trade close enough. If your profitable trade starts to falter, exit with some profit, or at least at the break even point.

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